Apple CEO Tim Cook: The VICE News Tonight Interview (HBO)



Seven years into his tenure as Apple CEO, Tim Cook remains a popular guy, especially in an Apple store in New York, where he recently waded through a sea of adoring Apple fans pleading for selfies before he sat down with VICE News Tonight for an interview.

This is partly because Cook’s competitors in Silicon Valley have set a low bar. Already under fire for being a tool for voter suppression and misinformation during the 2016 election, Facebook announced Friday that it had discovered the largest security breach in the company’s history, affecting 50 million users.

Cook said that kind of data breach won’t happen at Apple, because the personal data Apple collects stays locked on iPhones, and even Apple can’t access it. “We’re not in the business of building the detailed profile of you,” Cook said. “The way we go into product design, we challenge ourselves to collect as little as possible. And when we have it, we challenge ourselves to encrypt it in the end.”

That has come at a cost to Apple’s business. Apple Music, for example, could build detailed profiles of users and sell that to advertisers, as competitors Spotify, Pandora, and Google Music do. But Cook considers that an affront to the basic promise of the Apple brand. “We don’t read your messages,” he said. “These things, even in our heads, are offensive, right? To think about, these are private communications and intimate conversations that you are having. And so we wouldn’t even think about that.”

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29 comments

  1. “Riches do not profit in the day of wrath, but righteousness delivers from death. The righteousness of the upright delivers them, but the treacherous are taken captive by their lust. When the wicked dies, his hope will perish, and the expectation of wealth perishes too.”
    ‭‭Proverbs‬ ‭11:4, 6-7‬ ‭ESV‬‬
    Amen

  2. Apple is great, led by a man who loves, LOVES, green! $$$ ALL HE CARES ABOUT.
    FORGET THAT HE SUPPORTS A GENOCIDAL ccp, as proven by an independent, international tribunal!
    FORGET THAT apple SUPPORTS THE ccp, HARVESTER OF FALUN GONG ORGANS!
    FORGET THAT mr. cook SUPPORTS THE ccp IN IT'S ILLEGAL & COMICAL CLAIMS IN SCS!
    FORGET THAT mr. cook SUPPORTS china IN IT'S ATROCITIES IN HONGKONG, MONGOLIA & TIBET!
    Then you can also forget everything that's good, decent & just in this world!

  3. I think he was going for a double cheek kiss and she didn’t know how to react and he was a bit like wtf. U can see it in his eyes

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  5. Will forever be in the shadow of the man that built the company and returned to save it and rebuild it. Wearing another man's jock strap doesn't grant you his talents and abilities. Tim cook = scottie pippen.

  6. Maybe the spirt of Apple is why this company so success. In the future, if someone who is in charge of Apple say "it's time to change", maybe it's the end of Apple.

  7. Tried to enroll my 8 year old into Robotics for kids summer camp, – $700 per week. WTFFF. No wonder we have a major shortage of professionals

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